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Udemy - 5 weeks Social Media Championship Course

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The 5 week social media championship programme 

After 10 years of running digital marketing agency and having my first venture being used as a case study by Google
and others reaching multi-million dollar revenues, I have had the opportunity to work with over 100 of the
world’s best marketing minds who have been my clients and together we hashed out 50 million dollar revenues every
year for businesses.

These large corporations have the impatience that is needed to succeed quarter after
quarter, measuring success and learning fast while making grander visions as they grow.

I learnt all that and
then found smaller businesses have this urgency missing and it’s not easy to maintain the same momentum sometimes
to keep driving forward month after month.

So I have used my 10 years of working experience with world class
clients and put together a course for today’s impatient entrepreneur who wants to make a marked difference in his
life, family and business in the next 90 days, which I will show you is possible by leveraging the power of the Internet
and social media.

I have tried to simplify the digital world into smaller sections making it possible for you
to win but after these 5 weeks.

I have considered the 5 weeks as 5 different floors of your success. Your
journey to the penthouse begins now.

I will be constantly there to help you climb each step with precision.
After the completion of these fruitful 5 weeks, I assure you will be able to elevate your businesses and careers to
higher floors of success.

So let’s get started…

Week 1 – The Foundation

Building anything requires a strong foundation which is why I call the first floor of my course as the
foundation wherein I will be introducing you to the world of Digital Marketing.

In this level I will be
talking about my concepts and the basics for beginners which I have presented to industry leaders, small business owners
and to managements of companies like Marriott, Starwood, Thai Airways, InterContinental, Al Diar, Radisson, Four Points,
Crowne Plaza, Tamarind and many more.

The first floor of my course includes:

1) The 6 circles of
digital marketing success

2) The 361 degree ingredients of digital marketing (this works every time
it’s a winning recipe)

3) Client profiling sheet

4) Moguls success rituals

Week
2 – Building the Pillars

The second floor is the ground floor of my course. Once the foundation is
ready, I take you through the top 9 concerns that lead to failure but if you have clear answers, these 9 life changing
decisions will help you win the competition.

1. What business must I do on the internet? And does my current
business have potential to do well online?

2. Should I choose an agency, freelancer or in-house team? (How to
measure the cost and returns)

3. How to calculate ROI on my digital marketing returns?

4. What are
the top channels I should use or should I use all channels?

5. “Avi you said 50 percent business should
come from online channels. What should I do to make that happen?” A question that I frequently face! The remedy
answer has remained the same: reputation management of your brand, online social media, web design, and a refined
content marketing strategy. I will be unfolding the concepts of these subject matter and give live examples of success
here.

6. The fun part.

How can you use Facebook Live, Snapchat stories, Twitter advertising &
LinkedIn marketing to grow your business in exactly next 90 days from today?

7. How do I select the keywords
to be targeted on social media?

Here I will give you an insight into the hacks to understand the science
behind it.

8. How important is quality content for social media and what are the best practices to generate
the type of content required?

9. Sell and make money!

The importance of call to action buttons on
social media.

Week 3 – Build Alliances

Every product needs a target audience and the third
floor of my course has been designed to help you understand your audience. It will definitely help you to get some
crucial answers.

Why is it important to know your customer? (Define your demographic)

i. It helps
you to modify your business offering as per the audience.

ii. It is essential for customer satisfaction.

iii. Opens up new business opportunities.

iv. Understanding the audience properly adds value to your
business.

v. A thorough research of your audience helps in understanding their needs and meeting them which
leads to customer satisfaction.

Week 4 – Take a Leap

Quite a climb, eh? Well, on the fourth
floor of my online course I will introduce you the latest trends of the digital marketing industry to revolutionize your
business. The digital world demands that you are consistent and constantly in sync with the pace at which today’s
world is moving.

a) Did you know that Live streaming is getting bigger and businesses like yours can reach
their audience for free using this?

b) Instagram update of news feed not being time based any longer –
Learn how it affects your business!

c) Push marketing is becoming personalized on social media – Get
the tips to master it. I love it, market like a sniper.

d) Rise of Snapchat and hacks to master it

e) How are stories making a difference on social channels? Find out to tell your story better to your audience.

Week 5 – Penthouse

Let’s call the top floor the ‘Penthouse’. Once you are
on the penthouse your view and the way you look at the world changes, by now I’m sure your mind set has shifted
and my attempt to inject you with a wave of freshness and new possibilities using social media is starting to take
effect.

Here I will be talking about how to make effective plans or strategies to build your brand.

The history of Advertising dates back to centuries.

Brands used it to the fullest through the traditional
media but now it’s the time of Digital. Everyone is reaping the benefits of digital marketing noting that it is a
community with the biggest number of your audience. In the fifth floor of the course you will be learning how to
advertise your product and brand better on

a. Facebook

The population of our planet has surpassed
7 billion and the number of Facebook users is 1.7 billion users which is growing with every passing minute. It is the
most important platform to promote your business. A recent study has found out the newest levels marketing parameters
are evolving with ‘consumer behaviour’ changing with a rapid speed. Facebook gives a brand the opportunity
to stay connected with their target audience during any hour of the day. Need I say any more about the prospects of
advertising here?

b. Instagram

Instagram is the latest and honestly, the fastest platform to begin
engagement with consumers. There are a huge numbers of users on Instagram and many top-notch brands are using this forum
to reach out to their target audience. The best part of being active on Instagram is that a brand can be an integral
part of a consumer, which is a very tough job to achieve otherwise. It can be used to tell a visual story about your
brand, enhance engagement with the followers from around the globe. One of the best me channels to promote your brand
with innovative campaigns.

c. Twitter

Twitter is one of the most powerful social media channels.
The 140 characters let you make huge impact on your target audience. Trust me, this platform can do wonders for you and
your brand.

d. LinkedIn

Linkedin has grown up from a social network for professionals into a
full-scale business-oriented social networking service. It is not just a forum for professionals to share their resumes,
rather it’s a 24/7 convention space where specialists of their individual spaces share the latest developments of
their fields. It is a space for collaborations and mutual growth. This social network has tremendous potential to help
businesses to increase their brand visibility. Through engaging content and efficient interactions, you can easily
promote its facilities and offerings directly to your target audience. LinkedIn is the great tool in the arsenal of the
marketing team of a business and if optimally utilized can help to raise your brand quotient. Some of the elements that
we are going to cover under LinkedIn are content generation for LinkedIn pulse, tagging connections, leads accelerator,
value discussions for groups, etc.

e. Making social media ad strategies

It is important to learn
the fact that in order to spark more engagement on social media platforms, target audiences should feel the urge to
interact with the respective brand. More engagement means more chances of conversion. There are steps that have been
tried and tested to expect solidified results. Making solid social media ad strategies for Facebook, Google or for that
matter any other online channel with interactive and catchy content can take you to the next level.

This and
lots more to change the way you do business in today’s world.
Who is the target audience?


Small & Medium Business Entrepreneurs

Requirements

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