Lynda - Public Relations Fundamentals
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Torrent File Content (31 files)
Lynda - Public Relations Fundamentals
004 The new eight-step workflow for PR pros.mp4 -
004 The new eight-step workflow for PR pros.mp4 -
66.82 MB
003 Five ways to give 'traditional' PR a makeover.mp4 -
58.09 MB
020 Incorporating social communications into your crisis plan.mp4 -
57.92 MB
024 Visual storytelling in PR - Videos, infographics, images, and more.mp4 -
57.59 MB
006 Combining trusted research methods with new media.mp4 -
57.31 MB
015 Working with all media - From reporters to bloggers.mp4 -
57.11 MB
026 Tying PR measurement to business goals.mp4 -
56.58 MB
013 Understanding communications channels and audience engagement.mp4 -
55.33 MB
017 Influencer marketing - Using champions to amplify awareness and engagement.mp4 -
54.67 MB
022 Dealing with the media during a crisis.mp4 -
54.63 MB
018 Relying on great relationships when crisis strikes.mp4 -
52.97 MB
007 Developing audience profiles and buyer personas.mp4 -
50.18 MB
005 New channels, new choices - The evolution of telling your story.mp4 -
49.86 MB
012 Developing messaging and optimizing content.mp4 -
46.78 MB
010 Understanding the elements of the PR plan.mp4 -
45.29 MB
016 Building internal employee champions and reputation management.mp4 -
45.08 MB
030 Uncovering modern-day communication roles and responsibilities.mp4 -
42.49 MB
025 Best practices for crafting social media posts.mp4 -
42.34 MB
008 Investigating PR and social media communication audits.mp4 -
42.27 MB
023 The news release vs. social media release.mp4 -
42.06 MB
027 PR measurement, from click to conversion.mp4 -
42.02 MB
009 Learning the Fix It to Move Forward approach.mp4 -
40.91 MB
028 Reporting results to execs and other stakeholders.mp4 -
39.37 MB
029 Three steps to PR and modern-day communications.mp4 -
39.34 MB
014 Understanding earned, owned, shared, and paid media.mp4 -
38.16 MB
019 Issues management vs. crisis management.mp4 -
37.74 MB
021 Building a comment response chart.mp4 -
37.66 MB
011 Setting attainable goals and objectives.mp4 -
29.63 MB
002 What you should know about PR before watching this course.mp4 -
28.29 MB
031 Next steps.mp4 -
28.28 MB
001 Welcome to the future of public relations (PR).mp4 -
14.42 MB
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