Lynda - International Marketing Fundamentals with Doug Ladd
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Lynda - International Marketing Fundamentals with Doug Ladd
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Torrent File Content (38 files)
Lynda - International Marketing Fundamentals
06. Options for Global Expansion
06_03-Licensing or franchising.mp4 -
06. Options for Global Expansion
06_03-Licensing or franchising.mp4 -
34.43 MB
08. MarketingMix Considerations
08_05-Promotional methods.mp4 -
08_05-Promotional methods.mp4 -
33.94 MB
08_01-The 4Ps of marketing.mp4 -
33.28 MB
06. Options for Global Expansion
06_04-Joint ventures.mp4 -
06_04-Joint ventures.mp4 -
33.18 MB
02. The Importance of International Marketing
02_02-The impact of protectionism on international marketing.mp4 -
02_02-The impact of protectionism on international marketing.mp4 -
31.92 MB
06. Options for Global Expansion
06_05-Direct investment.mp4 -
06_05-Direct investment.mp4 -
30.71 MB
03. Strategic Considerations for Your Company
03_04-Options for global expansion.mp4 -
03_04-Options for global expansion.mp4 -
29.82 MB
08. MarketingMix Considerations
08_02-Product modifications . . . dont forget the packaging.mp4 -
08_02-Product modifications . . . dont forget the packaging.mp4 -
28.67 MB
08_03-Pricing considerations . . . the impact of currency fluctuations.mp4 -
28.51 MB
02. The Importance of International Marketing
02_03-The rise of the global consumer.mp4 -
02_03-The rise of the global consumer.mp4 -
28.38 MB
08. MarketingMix Considerations
08_04-Distribution issues.mp4 -
08_04-Distribution issues.mp4 -
27.91 MB
07. Resources to Help Gather Information and Make Decisions
07_03-Industry trade groups.mp4 -
07_03-Industry trade groups.mp4 -
27.81 MB
06. Options for Global Expansion
06_01-Balancing risk and expense vs. control and reward.mp4 -
06_01-Balancing risk and expense vs. control and reward.mp4 -
26.99 MB
04. Assessing Markets Outside Your Home Country
04_03-S is for social.mp4 -
04_03-S is for social.mp4 -
26.84 MB
06. Options for Global Expansion
06_02-Exporting.mp4 -
06_02-Exporting.mp4 -
25.61 MB
07. Resources to Help Gather Information and Make Decisions
07_04-Rating systems to help with decision making.mp4 -
07_04-Rating systems to help with decision making.mp4 -
25.4 MB
06. Options for Global Expansion
06_06-Timing considerations . . . do you need to be first.mp4 -
06_06-Timing considerations . . . do you need to be first.mp4 -
25.18 MB
02. The Importance of International Marketing
02_01-The growing global economy.mp4 -
02_01-The growing global economy.mp4 -
24.81 MB
05. MarketDevelopment and ProductDevelopment Decisions
05_01-Product adaptation and development.mp4 -
05_01-Product adaptation and development.mp4 -
22.85 MB
03. Strategic Considerations for Your Company
03_03-Learning about customers in foreign markets.mp4 -
03_03-Learning about customers in foreign markets.mp4 -
22.84 MB
03_01-The importance of your companys culture and values.mp4 -
22.49 MB
08. MarketingMix Considerations
08_06-Translation and back translation.mp4 -
08_06-Translation and back translation.mp4 -
22.05 MB
05. MarketDevelopment and ProductDevelopment Decisions
05_03-Diversification.mp4 -
05_03-Diversification.mp4 -
22.01 MB
07. Resources to Help Gather Information and Make Decisions
07_01-US Government departments and divisions.mp4 -
07_01-US Government departments and divisions.mp4 -
21.43 MB
02. The Importance of International Marketing
02_04-The shifting global marketplace.mp4 -
02_04-The shifting global marketplace.mp4 -
21.4 MB
04. Assessing Markets Outside Your Home Country
04_01-The PESTCL framework P is for political.mp4 -
04_01-The PESTCL framework P is for political.mp4 -
21.05 MB
03. Strategic Considerations for Your Company
03_02-Thinking of foreign markets like portfolio options.mp4 -
03_02-Thinking of foreign markets like portfolio options.mp4 -
20.81 MB
05. MarketDevelopment and ProductDevelopment Decisions
05_02-Market development.mp4 -
05_02-Market development.mp4 -
20.4 MB
04. Assessing Markets Outside Your Home Country
04_05-C is for competitive.mp4 -
04_05-C is for competitive.mp4 -
19.17 MB
04_06-L is for legal.mp4 -
17.99 MB
07. Resources to Help Gather Information and Make Decisions
07_02-World Bank and CIA.gov websites.mp4 -
07_02-World Bank and CIA.gov websites.mp4 -
17.64 MB
04. Assessing Markets Outside Your Home Country
04_04-T is for technological.mp4 -
04_04-T is for technological.mp4 -
17.47 MB
04_02-E is for economic.mp4 -
16.21 MB
09. Conclusion
09_01-Wrapping up.mp4 -
09_01-Wrapping up.mp4 -
13.25 MB
01. Introduction
01_02-What you should know before watching this course.mp4 -
01_02-What you should know before watching this course.mp4 -
12.82 MB
01_01-Welcome.mp4 -
9.78 MB
Exercice Files
Ex_Files_International_Marketing_Fund.zip -
Ex_Files_International_Marketing_Fund.zip -
1.76 KB
Please seed.txt -
374 bytes
Description
Miscellaneous
Lynda - International Marketing Fundamentals with Doug Ladd
Subject: Marketing
1h 59m Appropriate for all Feb 18, 2015 | Uploaded in Feb 20, 2015 Via Webcentara
Image
Learn how to evaluate international markets and determine the best approaches for marketing your products and services overseas. Author Doug Ladd, an international marketing expert experienced in both emerging and established countries, first charts the rise of the global consumer and the marketer's roles in international expansions. Doug then explains how to assess foreign markets using the PESTCL framework, and introduces strategies for adapting existing products and developing new ideas for foreign markets.

The course also investigates options for global expansion, such as exporting, licensing, joint ventures, and direct investment, and details how to put together a successful marketing mix using distribution, promotional methods, and translation. Plus, learn where to turn for more information about your specific target markets.
Topics include:
? The rise of the global consumer
? Learning about customers in global markets
? Accessing foreign markets
? Adapting products
? Diversification
? Balancing risks and rewards
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