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Lynda - Google Analytics Essential Training (2015) with Brad Batesole

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Description

 							Do you want to know more about your visitors and how your content is performing? Whether you run a website for a
home business or a large corporation, Google Analytics is the industry standard for tracking, analyzing, and reporting
site data. Knowing how to use Google Analytics correctly will help you measure site traffic, SEO, engagement, ad
revenue, and even activity on social media. This course shows you how to get set up in Google Analytics and glean
insights from each of the reports. Author Brad Batesole explains how to interpret your results, create and track goals,
and use options like dimensions and segments to go deeper. Each tutorial is practical and succinct, touching on the
features you'll use most in your day-to-day analytics workflow.
  Topics include:
  Creating a Google
Analytics account
  Installing tracking tags
  Reading the dashboard, graphs, and data tables
  Setting
up report filters
  Looking at audience demographics and interests
  Tracking engagement with behavior
reports
  Exploring traffic with acquisition reports
  Viewing shared content and referrals with social
reports
  Reviewing SEO feedback
  Tracking events
  Configuring conversion goals
  Adding custom
campaign tracking
  
  
  Presented video tutorial (No.1) contains following episodes/chapters:
 

  - Introduction;
  - Getting Started;
  - Core Concepts;
  - Navigating the Interface;
  -
Using Reports;
  - Audience Reports;
  - Acquisition Reports;
  - Social Reports.
  
 
Presented video tutorial(No.2) contains following episodes/chapters:
  
  - Search Engine Optimization
Reports;
  - Behavior Reports;
  - Tracking Events;
  - Conversion Reports;
  - Additional
Features.
  
  
  Sorry.. but the video quality isn't that good. You'll still be able to understand
though. Something's better than nothing 						

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