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Ed Catmull - Creativity, Inc Overcoming the Unseen Forces That Stand in the Way of True Inspiration(epub)

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 							NEW YORK TIMES BESTSELLER
  
  NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
  The Huffington Post
• Financial Times • Success • Inc. • Library Journal
  
  “What does it mean to
manage well?”
  
  From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation
Studios, comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink, Tom
Peters, and Chip and Dan Heath. Forbes raves that Creativity, Inc. “just might be the business book ever
written.”
  
  Creativity, Inc. is a book for managers who want to lead their employees to new heights,
a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar
Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful
films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar
co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us
possible.”
   
  For nearly twenty years, Pixar has dominated the world of animation, producing such
beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone
on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots,
the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this
book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.
  

  As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a
Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a
partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986.
Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s
success—and in the thirteen movies that followed—was the unique environment that Catmull and his
colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:
  

  • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great
team, and they will either fix it or come up with something better.
  • If you don’t strive to uncover
what is unseen and understand its nature, you will be ill prepared to lead. 
  • It’s not the
manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
  • The cost of preventing errors is often far greater than the cost of fixing them. 
  • A
company’s communication structure should not mirror its organizational structure. Everybody should be able to
talk to anybody.
   
  Praise for Creativity, Inc.
   
  “Over more than thirty years, Ed
Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of
excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and
success.”—Jim Collins, co-author of Built to Last and author of Good to Great
   
  “Too
often, we seek to keep the status quo working. This is a book about breaking it.”—Seth Godin 						

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Torrent Name	Added	Size	Seed	Leech	Health
Creativity Inc - Overcoming the Unseen Forces That Stand in the Way of True Insp..	1 Year+ - in Other	10.64 MB	1	0
Creativity, Inc Overcoming the Unseen Forces That Stand in the Way of True Insp..	1 Year+ - in Other	5.71 MB	15	0
Creativity, Inc : Overcoming the Unseen Forces That Stand in the Way of True Ins..	1 Year+ - in Other	354.47 MB	10	2
Creativity, Inc Overcoming the Unseen Forces That Stand in the Way of True Insp..	1 Year+ - in Other	5.9 MB	0	1
Creativity, Inc : Overcoming the Unseen Forces That Stand in the Way of True Ins..	1 Year+ - in E-books	23.98 MB	51	2

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