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Consumer Behavior: Buying, Having, and Being 12th GLOBAL Edition c2018 Solomon txtbk

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Books : Educational : English
         
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Consumer Behavior: Buying, Having, and
Being, 12th GLOBAL Edition (c2018), textbook by Michael R. Solomon.

TEXTBOOK INFO:
12th GLOBAL
http://catalogue.pearsoned.co.uk/educator/product/9781292153100.page
(ISBN-13: 9781292153100)
12th US
https://www.pearsonhighered.com/product/9780134129938.html
(ISBN-13: 9780134129938)

NOTE: This title is
a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include
content which is especially relevant to students outside the United States.

PITCH: «Beyond Consumer
Behavior: How Buying Habits Shape Identity.

Solomon’s Consumer Behavior: Buying, Having, and Being
deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our
lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of
social media and the digital age.

In the Twelfth Edition, Solomon has revised and updated the content to
reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many
of the topics have both professional and personal relevance to students, making it easy to apply them outside of the
classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as
"Dadvertising," "Meerkating," and the "Digital Self" to maintain an edge in the fluid and
evolving field of consumer behavior.»

BRIEF CONTENTS:
ToC with direct page links
SECTION 1 -
Foundations of Consumer Behavior
.1 Buying, Having, and Being: An Introduction to Consumer Behavior
.2
Consumer and Social Well-Being
SECTION 2 - Internal Influences on Consumer Behavior
.3 Perception
.4
Learning and Memory
.5 Motivation and Affect
.6 The Self: Mind, Gender, and Body
.7 Personality,
Lifestyles, and Values
SECTION 3 - Choosing and Using Products
.8 Attitudes and Persuasive Communications
.9 Decision Making
.10 Buying, Using, and Disposing
SECTION 4 - Consumers in Their Social and Cultural
Settings
.11 Groups and Social Media
.12 Income and Social Class
.13 Subcultures
.14 Culture
APPENDICES:
- I: Sources of Secondary Data
- II: Careers in Consumer Research
Glossary
INDEXES
(with direct page links)

FILE INFO: paginated, bookmarked, true PDF (29 MB).


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