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Console Wars - Blake J Harris - Audible Audiobook MP3 CBR 64k

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Description

 							
  
  MP3 CBR 64k Joint Stereo.
 
This will work best with dedicated audiobook reader apps.
  
  
  Console Wars: Sega, Nintendo, and the
Battle That Defined a Generation
  
  Written by: Blake J. Harris
  Narrated by: Fred Berman
 
Length: 20 hrs and 41 mins 
  Format: Unabridged
  Release Date:05-13-14
  Program Type: Audiobook
 

  
  A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming
company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the
video-game industry.
  
  In 1990, Nintendo had a virtual monopoly on the video-game industry. Sega, on the
other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would
change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about video games and everything
about fighting uphill battles. His unconventional tactics, combined with the blood, sweat, and bold ideas of his
renegade employees, completely transformed Sega and led to a ruthless, David-and-Goliath showdown with Nintendo. Little
did he realize that Sega's success would create many new enemies and, most important, make Nintendo stronger than
ever.
  
  The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate
war that would be fought on several fronts: from living rooms and school yards to boardrooms and Congress. It was a
once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against
Mario, and the United States against Japan.
  
  Based on more than 200 interviews with former Sega and
Nintendo employees, Console Wars is the tale of how Tom Kalinske miraculously turned an industry punch line into a
market leader. Blake J. Harris brings into focus the warriors, the strategies, and the battles and explores how they
transformed popular culture forever. Ultimately, Console Wars is the story of how a humble family man, with an
extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to
slay a giant and, as a result, give birth to a $60 billion industry.
   						

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